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Kassaye Berhanu-MacDonald

Kassaye Berhanu-MacDonald

When she's not working at Sekure, Kassaye can be found chasing after her son in a Montreal parc and laughing at his never-ending stories about Halloween characters and flying sharks. Besides parenting a human, Kassaye is a plant parent and loves all things arts and culture.

Recent Posts:

Pasco Golfland: Continuing A Family Legacy

Small businesses, especially family-run businesses are the cornerstone of American life. Here at Sekure, we love highlighting the family businesses we serve, one of them is Pasco Golfland. 

10 Easy Marketing Tips to Increase Your Black Friday Sales

Whether it’s standing outside in the rain and snow for hours, cramming into stores or shopping from their beds in the wee hours of the morning to shop online, customers are always on the lookout for the best deal. Experts suggest Black Friday’s retail outlook will be different this year with fewer product selection due to hampered global supply chains, but retailers and other businesses can still make the most of this long weekend. To do so, you’ll need to find a strategy to help attract and delight your customers. Since Sekure works with a wide-range of businesses, we prepared a list of 10 marketing tips to help you grow your business for holiday shopping 2021, no matter the industry.

Halloween Gives Small Business Owners a Chance To Connect With Their Communities

October has been a busy month for small business owners, whether it’s getting Halloween products out and ready in time or decorating storefronts - much preparation goes into preparing for the spooky holiday. Luckily, this Halloween looks like it will be a promising one, with an estimated 65% of Americans celebrating this year, which is comparable to the pre-pandemic level. According to the National Retail Federation, Americans spend an average of $102 on Halloween costumes, candy, decorations, and greeting cards, amounting to billions of dollars in revenue for businesses. While Halloween increases profit margins, it’s also a golden opportunity for small businesses owners to connect and give back to the communities they serve. 

Health Care Outlook for 2022

As many of us are adapting to living in a world gripped by COVID-19, the pandemic continues to overstretch the health system. From increased medical costs due to greater utilization to preparation for the next pandemic and investments in digital health, the U.S. health system is being shaped and transformed by changing demands and expectations–many of which are consumer-driven. As we move closer to 2022, here’s a look at some emerging trends that are likely here to stay.  

The Build Back Better Agenda: How It Does Impact Small Businesses?

The pandemic has been difficult for small business owners, their families, and employees.  According to the Small Business Association (SBA), 66% of small business owners support legislation that will strengthen their ability to run their businesses. From various loan and subsidy programs for small businesses, the Biden administration has shown a keen interest in supporting small businesses during unprecedented and uncertain times. Currently, up for debate and discussion is the Build Back Better agenda (also known as the reconciliation bill). The bill aims to provide business owners with more financial security by offering business funding, tax cuts, child care support, paid leave, and healthcare insurance - all in an effort to encourage greater business development and job creation. 

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