Retention vs. Acquisition: The Importance of Customer Loyalty

Repeat customers are a business’s best friend—and for a few reasons. Among other things, they spend more money, they are easier to sell to and they promote your business.
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How to Bring Customers Back During COVID-19

Now that shelter-in-place orders have been lifted in most areas and various reopening phases are being implemented, you’ve finally reopened your doors. That’s great news. But ...
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Finding the Right Balance for In-Store and Online Sales

Catering to in-store and online customers can be a challenging juggling act. In an era where online order options exist for most things and a variety of services sell products ...
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Hassle-Free Return Policies: What You Need to Know

A hassle-free return policy can make or break a sale. According to UPS, 68% of shoppers check a website’s return and exchange policy before making a purchase.
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Should You Implement a COVID-19 Surcharge?

As businesses across the country are reopening amid the COVID-19 pandemic, most are taking measures to sanitize and implement protocols to slow the spread of the novel ...
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How to Make Customers Feel Comfortable Shopping in Your Store Again

Retailers reopening their stores are faced with a variety of new protocols to protect public health—from social distancing to reducing store hours to requiring staff to wear ...
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