Excellent online reviews and customer reviews are a powerful yet underutilized tool in the world of retail. For example, they influence consumer decisions, help your business build credibility, and drive engagement. Meanwhile, over the last couple of years, the power of online reviews has increased as people have flocked online. And with U.S. retail eCommerce sales expected to grow 16.1% in 2022 to reach a staggering $1.06 trillion, online reviews will continue to shape consumer behavior. This article outlines five reasons why online reviews are essential.

Have you ever thought about creating a loyalty program but didn’t because you thought it was too complicated? The fact is, you don’t need to be a Fortune 500 company to build and implement a slick solution. Loyalty programs have come a long way since the days of Subway stamps, with today’s businesses harnessing the latest digital technologies to drive engagement and sales. Here’s how you can be one of them.

The Lash One Standing is a fully licensed medical spa in Brighton Colorado, owned and operated by Dana Hodges and her son. After spending many years in the medical field, this mother-and-son team decided to combine their skills, knowledge, and experience to build a business that combines medicine, beauty, and wellness education to empower clients and care for their community.

Allen & Sons Tree Service knows a thing or two about customer service. All it takes is a quick glance at its Google page to realize these tree lovers are doing something right—to the tune of over 200 rave reviews and a stellar 4.9-star rating. That’s the kind of publicity of which most companies can only dream.

Nestled against the backdrop of the Appalachians and winding Oconaluftee River in the heart of the Eastern Cherokee Reservation is Medicine Man Crafts, a gallery featuring a wide selection of Native American artisan goods made locally by the Cherokee people as well as other tribes.