Welcome to Sekure Merchant Services Business Resource Blog
When Sekure Account Executive Mike Jaz, casually told his mother Carmelle in a phone conversation about how a new client he helped not far from her home outside of Nashville Tennessee, he never imagined the chain of events that would transpire.
During National Mom and Pop Business Owners Appreciation week, the marketing team at Sekure had the privilege of being able to speak with several small business owners across North America who have partnered with Sekure for their merchant services. We were so inspired by what they had to tell us that we want to share a bit about them in a series of spotlight blogs, starting with Luis Rodriguez, professional jockey and proprietor of JockeyLR LLC.
According to Trueship, return policies influence whether customers make purchases or not. In other words, customers are more likely to purchase items from your brick and mortar or online retail store if returns are possible.
When it comes to unhappy customers, good news travels fast—and bad news travels faster. Remember the United Airlines broken guitar fiasco of 2008? The incident, which involved United baggage handlers tossing around guitars at Chicago O’Hare, became a viral public-relations disaster for United and was immortalized in a song that currently has 20 million views on YouTube. Back in the day, a displeased customer would need to take out a full-page spread in a national newspaper to reach that many people, but these it can be done online, instantly, and to dramatic effect.
You’re finally back in business and ready to welcome shoppers again. Now comes the tricky part: how do you encourage customers to return to your store? While it may sound obvious, it’s important to remember that communication is key.
Subscribe now to our monthly newsletter, and join over 40,000 business owners to gain access to exclusive content and insights.