Insider Spot

Business Resource Center

Welcome to Sekure Merchant Services Business Resource Blog

All Posts

The Benefits of Being EMV Compliant

Is your business EMV compliant? Two years ago, the EMV 

(Europay, MasterCard and Visa) credit card enhancements were introduced in the United States. It’s now poised to sweep the nation in response to numerous data breaches and persistent credit card fraud. As a business owner, you don't want to be caught on the wrong side of the change.

EMV cards that feature 'tap and pay' options are slowly, but surely, taking over. They’re part of a new wave of cards that feature added convenience and embedded security technology to protect both merchants and consumers alike.


EMV cards employ a security measure known as 'dynamic encryption technology' which ensures a new security code for every recorded transaction. This is proven to be more secure than transactions associated with non-EMV cards.

EMV technology protects businesses from the overwhelming number of stolen or counterfeit cards in circulation that contribute to fraudulent online and in-person sales. Fraudulent card usage creates chargeback problems for business owners.

In October of 2015, the Payment Network’s Liability Shift occurred. This made business owners that accept transactions made with non-compliant EMV cards liable for all fraudulent transactions. The number of EMV terminals continue to increase nationwide to avoid this liability.


It’s not only added security that makes EMV terminals so attractive. Consumers can now quickly pay for small purchases by simply tapping their Contactless EMV Card on an EMV payment terminal.

A tiny antennae and microchip embedded within Contactless Cards emit a small radio frequency that allows a transaction to be processed without requiring a personal identification number (PIN) or signature. This shorter purchase time ensures shorter lines at busy establishments.

Older POS solutions are no longer able to provide the safe and efficient processing of today's fast-paced payment transactions. It’s essential that business owners not be caught flat-footed by neglecting to upgrade their terminals to EMV compliance.

MJ Stone
MJ Stone
MJ Stone is a freelance journalist and visual artist.

Related Posts

Five Ways Travel Agents Can Help Clients Navigate Today’s Trends

Although the travel industry’s 2021 recovery continues, the Skift Recovery Index (which provides up-to-date performance measures of the industry across 22 countries) shows that travel is still languishing 35% below pre-pandemic levels. The recovery has also been uneven, varying between different geographical regions due to divergent travel restrictions, COVID-19 case counts, and vaccine rollouts and the relative strength of their domestic travel markets.

Pasco Golfland: Continuing A Family Legacy

Small businesses, especially family-run businesses are the cornerstone of American life. Here at Sekure, we love highlighting the family businesses we serve, one of them is Pasco Golfland. 

10 Easy Marketing Tips to Increase Your Black Friday Sales

Whether it’s standing outside in the rain and snow for hours, cramming into stores or shopping from their beds in the wee hours of the morning to shop online, customers are always on the lookout for the best deal. Experts suggest Black Friday’s retail outlook will be different this year with fewer product selection due to hampered global supply chains, but retailers and other businesses can still make the most of this long weekend. To do so, you’ll need to find a strategy to help attract and delight your customers. Since Sekure works with a wide-range of businesses, we prepared a list of 10 marketing tips to help you grow your business for holiday shopping 2021, no matter the industry.